CREATIVE DIRECTION. ART DIRECTION. COPYWRITING. DESIGN. PROJECT MANAGEMENT.
DISNEY CAMPAIGN MANAGER
The request was to reimagine the home page of Disney Campaign Manager to align with Disneyβs branding and messaging.
My goal was to design a home page that embodied the immense reach of Disneyβs content, while promoting their targeted audience data-focused product.
As the company transitioned from Hulu Campaign Manager to Disney Campaign Manager, our team explored and oversaw the rebrand to reflect the immense scope of Disneyβs content and advertising products.
I conceptualized the look and feel of the page, creating the βMeet Your New Advertising Partnerβ featured in the heading, and worked with a team of animators, designers, and developers to depict the power behind the companyβs presence.
I worked closely with our developer to ensure the interior pages of the site aligned with the home page. During the process of combing through the site I noticed that some of our verbiage was redundant and created the copy at the bottom of the Success Stories pages βReady to revolutionize your advertising?β in order to create a stronger prompt towards users signing up for the DCM product.
CLIENT
Disney Advertising
ROLE
YEAR
2025
Creative Direction, Art Direction, Copywriting, Design, Project Management